Marketing to builders, contractors, and designers isn’t just about slick ads or flashy logos — it’s about trust, timing, and speaking their language. This full-day workshop pulls back the curtain on what actually works in the LBM and design industry. Featuring insider insight from a seasoned builder and PR expert Marc Atiyolil (of the Marc & Mandy Show), this session delivers the unfiltered strategies that drive real engagement and revenue.  

Attendees will learn how to:  

• Craft marketing that resonates with hands-on professionals  
• Avoid the biggest mistakes brands make when targeting trades  
• Leverage PR to amplify credibility and media exposure  
• Build campaigns that convert — from job site to showroom  
• Use storytelling to build brand loyalty across trades and design pros  

This isn’t marketing theory — it’s marketing in steel-toed boots. Expect practical tips, real-world examples, and industry-specific strategies that you can implement immediately to stand out in a competitive market.

About Marc Atiyolil
Celebrity Designer, Builder & Co-Host of The Marc & Mandy Show

Marc Atiyolil is a nationally recognized builder, designer, and media personality best known as the Co-Host of The Marc & Mandy Show and Editor-in-Chief of Canadian Home Trends Magazine. With over a decade of experience working alongside top contractors, developers, and designers across North America, Marc brings a rare mix of industry know-how and media savvy.  

From job sites to broadcast studios, he helps brands speak the language of the trades — authentically and effectively. Marc has partnered with major brands, delivered keynote talks across the country, and built a loyal following by turning real-world expertise into results-driven strategies.  

When Marc talks about marketing, builders actually listen.  

Through every talk, every program, and every act of service, his goal remains the same: To help people rise — then teach them to help others rise too.