Showcase | Day 1 – Keynote
Keynote: Drop Your Cover – The Human Blueprint for High-Stakes Relationships
Presented by Star Building Materials |
Featuring former CIA operative Holly Stofa
Wednesday, January 21 @ 7:30 am to 9:30 am
Edmonton Expo Centre | Room 107 & 107a
Because strong relationships are built with intent—especially when the world favours speed over substance.
As connection becomes more engineered and transactional, the real competitive edge now belongs to leaders who build trust the old-fashioned way—through presence, courage, and genuine human connection. In this keynote, Holly Stofa reveals the human blueprint she used in some of the world’s highest-stakes environments, offering practical strategies to deepen trust, strengthen relationships, and lead with impact in a world moving faster than ever.
In an industry built on trust, relationships, and reputation, how you show up matters. This breakfast keynote will challenge the way you think about leadership, connection, and performing under pressure—especially when the stakes are high and the pace is relentless. Holly brings a rare blend of wisdom, storytelling, and practical tools to help you cut through the noise, drop your “cover,” and lead with clarity and intention.
About Holly Stofa
From a shy small-town girl to an award-winning CIA covert operative and senior leader, Holly Stofa understands the power of staying rooted in who you are—even in environments built on secrecy, strategy, and split-second decisions.
Over her distinguished CIA career, Holly:
- Built deep, strategic relationships in high-stakes environments
- Was named Operative of the Year
- Served as a leadership coach within the Agency
- Led global programs against complex intelligence and counterterrorism targets
- Shaped the next generation of high-performing leaders
Today, she helps leaders, high performers, and purpose-driven teams unlock clarity, trust, and peak performance through the power of authentic human connection.
Holly is a published author whose book about her family’s Thailand adoption journey received a 2024 BookAuthority award as a Best Adoption Book. She is also a certified coach across multiple disciplines, from executive leadership to mental performance mastery.
Beyond the professional accolades, Holly is a proud mom of three, a 20-year high school field hockey coach, and a former hip hop dancer who still believes in bringing energy, authenticity, and heart to every arena she steps into.


